BBH’s Sir Nigel Bogle on then, now and what the future holds
WEBMar 7, 2018 · The biggest challenge facing the industry and the next generation of management at BBH is to be absolutely clear about what you are and what makes you different to others in this rapidly changing world. What is the added value that we can provide better than others and better than machines. 1/Bartle Bogle …
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Even after 25 years the people legacy of our upstart agency …
WEBJul 4, 2013 · 25 years ago today five of us announced the start of a new advertising agency with a front page splash in Campaign magazine. We all met up for lunch that day trying to figure what would happen next. We had no idea what lay ahead, failure or success. In addition to me the line-up consisted
UK motorway OOH operator Admedia rebrands to i media
WEBSep 27, 2021 · Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former CEO of Outdoor Plus (now part of Global) and is also backed by …
New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Publicis adds to media hot streak as Zenith wins Lloyds from …
WEBNov 4, 2021 · Publicis Media is filling its Christmas stocking early this year, Zenith in the UK winning Lloyds Banking Group from WPP’s MediaCom in a statutory review, ending a 12-year relationship with WPP. Earlier in the week Zenith won ZPG websites Confused.com, Uswitch and Zoopla while Publicis’ Spark Foundry bagged Facebook’s global media.
Kellogg’s Coco Pops gets its own digital platform in lively effort …
WEBApr 7, 2021 · Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that helps families learn “six other magical powers,’ namely balloon busting, frothing foam, instant freeze, magic finger, levitation and unpopping ...
Neil Dawson: why Volkswagen is a Modern Classic
WEBApr 14, 2015 · Neil Dawson (left), founder of London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on Philips at DDB. If only everything in life was as reliable as the Volkswagen tone of voice.
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Wavemaker wins Merlin Entertainments media - More About …
WEBStaff December 16, 2021. 827 1 minute read. WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. These include lastminute.com London Eye, Madame Tussauds, The Dungeons, Sea Life, Legoland Discovery …