Vornado transformed the historic Wanamaker's department store at 770 Broadway into a 21st-century office environment and creative hub, catering to some of the world's best-known technology and media leaders. The 1.2-million-square-foot landmarked building was completely restored with a new postmodern lobby by Hugh Hardy, state-of-the-art infrastructure and an exterior lighting program designed to highlight architectural details of the historic façade. This restoration achieved LEED Gold certification. 770 Broadway is credited with helping to lead the transition of the Midtown South submarket to a 24/7 "live-work-play" district for tenants such as Meta and Yahoo.