Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

Customers who pull up to Starbucks Corp.’s drive-through locations should soon get their orders within four minutes. At least ...

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks has plans to return to its roots as a community coffeehouse. Earlier this year, the coffee chain announced a wave ...

Starbucks took a shot in the dark with their new policy, and it’s bean working. The coffee giant has been making moves to ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the "Back to Starbucks" changes that have been instituted to create a more ...

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...