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Starbucks to cut about 30% of menu options

Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

New York Post on MSN · 19h

Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.

FOX 5 New York on MSN · 8h

Starbucks cutting 30% of menu items to speed up service

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.

Starbucks brings back condiment bar

NBC New York · 13h

Starbucks is offering free refills — but there's a catch

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.

CBS News · 1d

Starbucks brings back condiment bar, free refills on drinks ordered "for here"

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.

USA TODAY on MSN · 1d

Starbucks extends 'coffeehouse amenities' like free refills, condiment bar to all

Starbucks announced Monday that select "coffeehouse amenities" like free refills for in-customers and condiment bars are making a comeback.

Starbucks Reports Weak Earnings

Investopedia on MSN · 1d

Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds

Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.

Barron's on MSN · 16h

Starbucks Stock Jumps Despite Weak Earnings. Wall Street Looks Beyond 2025.

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

The New York Times · 1d

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals: Getting coffee to customers in four minutes or less.

13h

Starbucks latest changes as CEO commits to 'restore confidence' in coffee business

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

1don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

20hon MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

Restaurant Business1d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Starbucks Is Bringing Back the Perk Customers Love Most, and It All Starts Now

“Today, I’m making a commitment: We’re getting back to Starbucks,” he wrote. “We’re refocusing on what has always set ...

2don MSN

Your Starbucks coffee may soon come with inspirational messages. Read the full memo to store staff.

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

1don MSN

Ulster Starbucks becomes first in Hudson Valley to unionize

The Massa Drive location joins a national movement of more than 11,000 baristas fighting for workplace protections at the ...

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