Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.
Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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