UFC 306 went down this Saturday, and it was the most expensive event the promotion has ever put on given the production demands of the Sphere in Las Vegas. It was an ambitious move by the UFC, and Dana White hyped it up to be the greatest sporting event ever.

Dana White, the UFC’s longtime impresario, was taking in a U2 concert at the Sphere, the stately pleasuredome in his hometown of Las Vegas. The concert was fine. But White, being White, was seized by an idea.

The MMA promotion is going all out, embracing technology and celebrating Mexican Independence Day weekend with a dynamic card featuring two title fights.

Jake Paul is not banned from attending UFC events, according to UFC CEO Dana White. Over the weekend, Paul went viral when he posted a video of himself

The UFC has attempted to go above and beyond to make Noche UFC (UFC 306) an event for the ages that will no one will forget in a hurry.

Dana White has always thrived on pushing boundaries and redefining what's possible. The most recent UFC fight, at the Sphere is a Master Class in Risk Taking

There have been many instances when UFC President Dana White had a favorite in championship fights, though some of them are much more personal.

By his own admission, UFC CEO Dana White has been talking about getting into the boxing game for a while. Apart from dipping the UFC's proverbial toes in the water with things like Zuffa Boxing and the backing of the sport and boxers like Callum Walsh on UFC Fight Pass,

Dana White confirmed Thursday that he is "in" when it comes to boxing. The UFC boss is in Cork, Ireland this week to help promote 360 Promotions and Zuffa Boxing's event with rising Irish super welterweight Callum Walsh in Friday's main event against Przemyslaw Runowski.