Amazon's Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season. In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.

Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures annually.

Amazon Prime has signed a deal to sponsor Chase Elliott's car for three races annually from 2025-27. The agreement with the Hendrick Motorsports is in an effort to raise awareness of Prime Video's Cup Series rights deal that begins this season.

Amazon Prime Video is sponsoring Chase Elliott's No. 9 Chevrolet for three races in 2025 ahead of their NASCAR Cup Series race coverage debut.

NASCAR Cup Series winner Chase Elliott will team up with Amazon Prime for the 2025 season with an exciting new blue and white car.

Amazon's Prime Video has signed with Hendrick Motorsports to serve as a three-race primary sponsor of Chase Elliott and the No. 9 Chevrolet through the 2027 NASCAR Cup Series campaign.