McConaughey calls for more Hollywood productions filmed in Texas, following the state senate's $498 million proposal to revamp the Texas Film Incentive

McConaughey and Harrelson re-team for ad from writer-director Nic Pizzolatto that seeks to promote filming in Texas.

Matthew McConaughey and Woody Harrelson reunited for a "True Detective"-themed ad written and directed by the show's creator Nic Pizzolatto. True To Texas encourages the Texan legislature to increase film and TV production in the state through new incentives.

Matthew McConaughey and Woody Harrelson get back into their True Detective characters in a Super Bowl commercial promoting Texas. Watch it here.

Matthew McConaughey and Woody Harrelson have reunited for a “True Detective” moment in a new ad written and directed by series creator Nic Pizzolato. In the video for True to Texas, McConaughey and Harrelson - who embody their “True Detective” characters Detectives Rust Cohle and Marty Hart,

Matthew McConaughey and Woody Harrelson reprised their “True Detective’” roles in an ad aspiring to incentivize film production in Texas. The dynamic duo teamed up for the ad shared online Wednesday to promote the Texan backdrop as the perfect place for movies to be made.