NewJeans rebrand as NJZ – but HYBE’s ADOR insists that it’s ‘committed to protecting the value of the NewJeans brand’
The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.