It looks like Threads has finally found another breakthrough of success with Meta’s CEO proudly sharing a strong end for the app in 2024. The final quarter of last year saw Threads hit a new high of 320 million MAU which is up from the previous 300 million MAU which was reported from the firm in the previous month.

Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and Japan. The move marks a first run for the tech giant at generating revenue from Threads, since it launched the app in 2023.

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

Threads was launched by Meta in July 2023 as a direct competitor to X, formerly known as Twitter. The platform was introduced at a time when X was facing user dissatisfaction and uncertainty following its acquisition by Elon Musk.

Meta’s Threads, a direct rival to X, announced on Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri emphasized that the company would be gathering feedback before deciding to expand this experiment to other markets.