Grant Cardone, author of "The 10X Rule," offers the types of insights that you won't find in typical business books. He is ...

Did you ever think Grant Cardone, the real estate and business magnate, would show off his abs in the middle of an interview?

The real danger is average thinking.” What Cardone means from this is the gist of his entire 10X Rule book, which was published in 2011 and then restated in his Be Obsessed or Be Average in 2016.

5. Going big to 10X everything. To be clear, the 10X rule is not necessarily about a revenue goal. It could be applied to happiness, quality of content or relationships, impact on your brand ...

“There is nothing ordinary about The 10X Rule. It is simply what it says ... You never do what others do,” Cardone wrote in his book. “You must be willing to do what they won’t do ...