To put this in historical context — which is where it makes most sense — the holy grail of customer-facing organisations has been something known as the 360-degree view of the customer.

These changes have highlighted the importance for brands and marketers in the country to have a 360-degree customer view so that they can better understand their needs, build a stronger engagement ...

“They’re all struggling to stitch together the holistic, unified 360-degree view that they not only need to use for marketing, which was the original customer data platform type of ...

Tredence Customer 360 delivers an AI-driven 360-degree view of the customer, connecting first- and third-party data across touchpoints like streaming, gaming, customer service, and commerce media.

Advt These technological interventions are helping Vistara obtain a 360-degree view of its customers’ expectations. They help the airline keep track of all customer touchpoints, for example ...

At this stage, outline the reasons behind the 360-degree performance feedback. There are two opposing points of view here: On one hand, HR practitioners believe that 360-feedback should be used for ...