News

The House minority bloc will have at least 30 members, ML party-list Representative Leila de Lima said Monday. De Lima made ...
The House prosecution panel submitted to the Senate impeachment court a certification affirming the validity of its complaint against Vice President Sara Duterte. The filing, signed by lead prosecutor ...
In the Experiential Economy, retailers must replace the outmoded 4Ps model of marketing with the 4Es where Experience replaces Product-Exchange is now Price-Evangelism is new Promotion-Everyplace ...
A joint resolution replacing the cash rice subsidy of some 4Ps beneficiaries with actual rice bought from local farmers for the remaining months of 2019 may soon get a presidential certification ...
It’s not uncommon for marketers to scroll through their LinkedIn feeds and find a multitude of posts discussing the 4Ps. But has the marketing community lost oversight of product, place, price and ...