A new study analyzing nearly five million smartphone screenshots over a two-week period found that most political content ...

Ultimately, AI-driven content personalization ensures that each visitor receives relevant, engaging, timely information, fostering stronger connections and driving conversions. Created a segment ...

Those who embrace AI-driven personalization ethically and transparently can redefine what consumer engagement means in this ...

These groundbreaking innovations leverage advanced AI and automation to streamline campaign planning and optimize content for real-time personalization, empowering marketers to accelerate go-to ...

Now, 73% of customers—consumer and business—say they expect companies to understand their "unique needs and expectations," and 56% expect all offers to be personalized (linked report is gated content) ...

Irina Botea, Director of Product Marketing, shared the latest updates to the Contentful platform that support marketing and ...

Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. The ...

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience.