On top of that, Titleist engineers know that making a better AVX isn’t simply turning up the volume, as it were, on the most played ball in golf. “Once you put all the golfer needs first ...

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a ...

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

So where does AVX fit into the Titleist golf ball stable? AVX spins less off the tee than Pro V1 and Pro V1x AVX should have a lower launch angle than Pro V1 and Pro V1x. AVX will feel softer at ...

It’s a recipe literally every recreational golfer wants with the golf ball in their bag — and one Titleist has strived for with its third-generation AVX golf ball. Distance can be achieved in ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on ...

Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel. The original AVX was engineered ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

For Titleist’s golf ball team, the desire among golfers for its new three-piece AVX was more challenging: more short-game spin but keep everything else exactly the same. “The feedback we ...

Titleist has introduced its latest AVX golf ball. Here’s everything you need to know: WHAT STANDS OUT: In short, the new AVX offers players a softer ball that spins less of the tee than the popular ...

Specs: Three-piece, urethane-covered golf balls in white and yellow Available ... has offered an alternative to the V and the X balls: the AVX. Get it? Titleist is now releasing the third update ...

That means adding spin around the greens without making the ball spin more with long clubs, while making it feel softer too. The AVX is a three-piece ball with a urethane cover. (David Dusek ...