Median salaries for students graduating with a master’s degree in international marketing management range from about $77,000 for a market research manager to more than $180,000 for a chief ...

Some positions may require only a high school diploma with experience and courses in business, management and marketing. Career Overview: Sales manager roles vary based on the size of an organization.

Reputation marketing is taking a proactive approach toward your brand’s presence, whereas reputation management is a reactive strategy used to target bad press, reviews and other forms of ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

Digital marketing is still (stunningly) “new” to your industry. Oftentimes your only advice comes from in-house marketing departments at financial institutions (RIAs, b/ds).

Massey's internationally-accredited School of Management and Marketing is a centre of expertise for study and research into contemporary management and marketing issues. We are committed not only to ...