Netflix unveiled a new app logo this week ... is how minimal, even abstract, many of these icons have become. Hyper-literal metaphor used to be the cardinal rule of icon design.

After rebranding with three-dimensional, chrome-effect logos in the 80s and 90s, carmakers from Nissan to BMW are reverting to flat designs to retain relevance in the digital world. We've rounded ...

Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared ... the new one is more graphic and abstract. It depicts a kangaroo's face ...

In the spirit of melding form and subject, “Abstract ... the redesigned Instagram logo right away. The series’ insistence on rooting this exploration of design squarely through the lens ...