Activia asks you to "take the gut health challenge," suggesting that you eat Activia yogurt twice a day for 14 days. That ...

Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand’s spokesperson the following year. The ad campaign ...

The yogurt maker will pay out $21 million to settle charges of deceptive advertising that it overstated health benefits for Activia and DanActive yogurt products, according to the Federal Trade ...

And in 2006, the same agency put the kibosh on Actimel ads that implied the yogurt could help prevent children from catching bacterial infections. Though Activia’s ad copy in the United States ...

Among her pet peeves: “It kills me that Activia yogurt professes to boost your gut flora with probiotics, but then fills its yogurt with high amounts of sugar, defeating the purpose,” she said.

But the open questions about the health effects of probiotics haven't stopped food company Dannon from aggressively promoting the healing power of two of its probiotic-laden yogurt products.

The approval of the claims around yogurt and diabetes is a development years in the making. Back in 2018, Danone North America (whose subsidiaries included Dannon, Activia, and Silk yogurts ...

The yogurt that has a place in my heart is Activia. Sure, Activia may conjure memories of those classic Jamie Lee Curtis commercials from the ‘90s and 2000s. And it may not be the trendiest ...