Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by ...

Being your own cheerleader is an amazing thing, but when you have an ulterior motive of doing it for more viewership numbers, ...

Social media can not only seem like a tangible support network with "likes" and comments to users but interacting through a screen can also remove the vulnerability factor, encouraging sharing.

People have embraced social media, but like anything new, social media has also created issues and dilemmas that couldn’t have been foreseen. Use these activities to explore the possibilities ...

When I refer to social media, I mean interactive, user-friendly apps that feature short-form content like posts and videos. That includes apps like Instagram, X, TikTok, Snapchat and Facebook.

But it turns out that it can be hard for people who don’t like social media to avoid it, because when everyone else is on it, the abstainers begin to miss out on information, trends and gossip.

Even when we measure specific activities, like social media or gaming, studies don’t often capture engagement level or intent. For example, someone might use social media to stay informed or to ...

Dr. Haidt is a social psychologist at New York University’s Stern School of Business; Mr. Johnson is the chief executive of the Harris Poll. This article has been updated to reflect news ...