As Gen Z becomes the voice of both the internet and the brands trying to capitalize on it, the speed of meme commodification ...

When thinking about how my Gen Z friends and I would like brands to advertise to us, I struggle to find an answer straight ...

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and culture fuel Gen Z loyalty.

A new study reveals how Gen Zers behave in their natural habitat: the internet ...

The manufactured ubiquity of the Minions, established years ago, is what allowed them to be so meme-able, along with the ironic appeal of Gen Z reclaiming Minions from Facebook moms. The team took ...