Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and a brief stint in sales, Power joined Modi Media, GroupM’s advanced ...

Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory. Attracting strong levels of attention and action can be challenging for brands ...

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, ...

How BMW used precision targeting on Addressable TV to deliver a 31% increase in consideration and a 29% increase in purchase intent; To learn more about the precision targeting power of Addressable TV ...