Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing ...

Key takeaways from the analysis included: An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers. This is as high as a fifth in ...

Addressable TV advertising reached $56 billion globally in 2022 and is forecast to grow more than 50%, to $87 billion, by 2027, according to a new report from Ampere Analysis. Artificial ...

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and ...

has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal ...

and Advertising Perceptions, a research-based strategic market intelligence and expert analysis firm, reports that over the past four years, addressable TV has become a vital channel for advertisers, ...

Go Addressable and Advertiser Perceptions are releasing these findings ahead of its fourth annual addressable TV advertising summit today in New York NEW YORK, November 20, 2024--(BUSINESS WIRE ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said.