In another projection, ad agency Magna forecasts in 2022 addressable TV advertising had generated $7.9 billion in the U.S., an increase of 373% over the past five years.

But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. Just over half of advertisers now ...

Nowhere was the importance of addressable TV more evident than at this year’s upfronts, where addressable TV advertising cemented its importance with 63% of advertisers saying the medium played ...

The increased investment in addressable TV advertising – the ability to serve targeted ads to specific households or users based on deterministic identifiers – corresponds with findings from The Score ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

Addressable TV advertising enables companies to serve targeted ads to specific households or users based on deterministic identifiers. Its importance really came to light this year, with 63 percent of ...

As addressable TV advertising becomes more widely adopted, Go Addressable has expanded its list of member companies with the recent addition of AMC Networks, which joined in April. The addition of AMC ...

Go Addressable worked with research company MRI-Simmons and found that 80% of adults 18 to 34 watch both linear and streaming TV. “While we know TV consumption is changing, this research shows ...

Addressable Tv advertising. majority stake. DirecTV Acquires Majority Stake In Invidi. BY Alyssa Boyle // January 15th, 2025. DirecTV expanded its stake in addressable TV ad platform Invidi on ...

Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of addressable TV advertising, or the ability to ...

NEW YORK, August 15, 2024--Today, Go Addressable, a trade organization dedicated to furthering the growth of addressable TV, announced new research that highlights the value of addressable TV ...