Google introduced AI-powered advertising solutions at its Marketing Live India event, addressing the complex consumer journey ...

Mumbai (Maharashtra) [India], January 29: CamPure, a leading brand of environmentally friendly air fresheners and mosquito repellents made from camphor, has unveiled an innovative approach to ...

Keep America Beautiful announced that it will retire the “Crying Indian” ad, which made its first appearance in 1971, and transfer the rights to the National Congress of American Indians Fund.

I do have some suspicions as to why that is, but before I go any further, I have a confession to make: I’ve always loved out-of-home ads. Billboards. Posters. Bumper stickers. You name them, I love ...

India’s Ministry of Information and Broadcasting has asked all state governments to take appropriate measures to curb outdoor advertisements of betting and gambling platforms. In a letter dated ...

The most important creative demarcation to make at the start of the creative process is, are you making an ad for the sport or are you intending to tell a human story set in the context of sport.

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

As part of The Drum’s B2B Focus Week, Kantar’s creative experts take a look at creative trends and effectiveness in this exciting category.