LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

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But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization began ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a growing obsession for advertisers.As LG's announcement pointed out, CTVs ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced that it has started to integrate the Unified ID 2.0 solution (UID2) into its platform. The UID2 solution, which was initially developed by demand ...

Your LG TV and appliances are about to get more annoying. The Korean tech giant is transforming from a hardware-oriented business to a platform-based service model that continuously generates profits.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that ...

The big trends for 2024 include a major shift of ad dollars to CTV and “the death of the dongle”, according to LG Ads Solutions’ CMO Tony Marlow. Here are a few of his predictions for the year ahead: ...

From FAST to faster: the future of streaming TV. Industry leaders from LG Ad Solutions, Dentsu and Magnite explore the exponential rise of streaming TV and its future potential for advertisers, as ...

LG has expanded its Ad Solutions team to Canada as it looks to capitalize on the market’s growing connected TV audience. LG Ad Solutions is the electronics manufacturer ... 24% of respondents spend ...