AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst
Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...
Infosecurity Magazine50m
Large-Scale Malicious App Campaign Bypassing Android Security
Bitdefender said the malicious app campaign has resulted in more than 60 million downloads of malicious apps from the Google Play Store ...
Business of Apps7d
Breakthrough scaling: Boost your app campaigns
Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...
Business of Apps12d
Mobile app marketing trends and insights
Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...
The Hacker News37m
New Ad Fraud Campaign Exploits 331 Apps with 60M+ Downloads for Phishing and Intrusive Ads
Android apps with 60M+ downloads ran full-screen ads, stole credentials, and bypassed security in a large-scale ad fraud and phishing scheme.
Hosted on MSN24d
Unblockable ads now litter Microsoft’s Windows Surface app
Windows is full of suggestions and recommendations to try out new apps and features, which we sometimes refer to as ads. But the Windows 11 Surface app is an actual nest of advertisements ...
MacRumors29d
Apple Maps Might Start Showing Ads
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ...