The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

Apple has been hit with a federal lawsuit claiming that the company's promotion of now-delayed Apple Intelligence features ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

Contributor Content Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and ...

Apple continues to face the fallout from its decision to delay the “more personalized Siri” that it first announced ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

The announcement comes as PropellerAds officially rolls out this feature, which provides advertisers with immediate access to traffic with strong engagement from users, including those interested in ...

In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising ...