The future of information and advertising will no longer be something we hold in our hands—it will be something we see ...

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Music in Film Trend Report details what brands and agencies are currently choosing to soundtrack ads, TV and content creation ...

JustWatch, the streaming guide that touts 15 million monthly active users in the United States, is expanding its U.S. team ...

Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

If you aren’t familiar with the vagus nerve and what it does in the body, you’re not alone! More and more evidence in recent ...

Mega influencers can earn between $10,000 and $1 million per Instagram post, according to DemandSage research.

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...