But as beauty trends start to shift more towards embracing an undone, minimalist aesthetic ... Unlike its deeper counterpart, brown mascara offers a softer, more natural-looking lift.

So when we heard Ilia was launching a new version of their iconic Limitless Mascara in brown (ICYMI brown mascaras are having ...

The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

If you click on links we provide, we may receive compensation. Hint: It’s all about the color Alyssa Grabinski is a senior shopping writer for PEOPLE. She’s an expert at finding affordable ...

I made the call that I’d be doing my own makeup and that a waterproof mascara would be required. (What can I say? She’s a crier!) After determining that brown mascara would better flatter my ...

A revelation. For an elevated no-make-up-make-up, natural-looking aesthetic, brown mascara is always a good choice. If you have dark lashes or prefer a richer colour, this one is even better.

When it comes to colours, black mascara is of course at the forefront, while the 'clean girl' aesthetic trend saw the rise of ...

Brown mascara is one of the most overlooked beauty items – here’s why you shouldn’t sleep on it. The power of a brown mascara should never be underestimated. Sure, it might feel a bit retro ...