Aetna says it wants to evolve from an insurance carrier to a health solutions company. And one way they are doing thatand refreshing their brand promiseis with an updated look and logo. Aetna says ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the ...