Aetna unveils new logo, consumer approach And one way they are doing thatand refreshing their brand promiseis with an updated look and logo. By Kathryn Mayer | January 20, 2012 at 07:45 AM ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Aetna is uniquely positioned to deliver on this goal." Last September, Bloomfield health insurer Cigna Corp. unveiled its new logo and marketing focused on individuals.

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the ...