Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a ...

Aetna says it wants to evolve from an insurance carrier to a health solutions company. And one way they are doing thatand refreshing their brand promiseis with an updated look and logo. Aetna says ...

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.