The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Today on Commotion, futurist and former model Sinead Bovell reacts to the news, and talks about some of the labour concerns around using AI in the fashion industry. You can listen to the full ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Fashion brands are using virtual models to showcase its clothing. Some say it’s the future of fashion, others think it’s bad for real people. Here's what you need to know.

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

H&M, a giant in the fashion industry, just announced that it will use AI-generated versions of its models. According to ... “We are curious to explore how to showcase our fashion in new creative ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms.

In the modern digital world era, the future of fashion retail is undergoing a dramatic shift with the integration of artificial intelligence (AI). Researcher Srikar Kompella has explored how AI-driven ...

In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. The response has been expectedly mixed. While some AI ...

We've been hearing a lot in the past year about the rise of digital twins in advertising. They've been used in the automotive sector for years, but the faster-moving consumer goods sectors has been ...