Why do we say at Amazon it's always Day 1? Amazon keeps a "Day 1 mentality" even though the company is nearly 25 years old. Although each day is like a new day for the company, each and every one is ...

Amazon (NASDAQ: AMZN) CEO Jeff Bezos has made the idea that it's always "Day 1" at the company a sort of mantra meant to convey that the company will never stop being a start-up.

"As always, I attach a copy of our original 1997 letter. It remains Day 1." (2016-2018) If you go to Amazon headquarters, you will find a building named "Day 1" where Bezos's office is located.

Amazon (NASDAQ: AMZN) CEO Jeff Bezos has made the idea that it's always "Day 1" at the company a sort of mantra meant to convey that the company will never stop being a start-up.