Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Amazon may place more distance between suppliers and shoppers, but CPG brands are finding inventive ways to build brand loyalty with Amazon customers.

When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant?

I suspect the third generation will be segmentation engines like Amazon, Netflix, and Pandora. Companies have started to make this segmentation shift in their email marketing.

The first enhancement that AWS introduced for Amazon Connect today is an AI-powered segmentation tool. It can scan a company’s customer base for buyers with similar interests.

Customer returns are reaching pandemic proportions. Increasingly, shoppers are being conditioned to return unwanted items, ‘nearly unworn’ or over-ordered clothes in a sector with already tight ...