For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

which Amazon also developed in collaboration with Google / Nest, Apple, Samsung, and other companies in the smart home space like Signify (Philips Hue). A smart home gadget with the Matter logo ...

Jennifer Pattison Tuohy is a smart home reporter who ... even though the Matter logo is supposed to signify compatibility with any Matter platform. However, Amazon is only adding one more ...