The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

J Allard was one of the main faces of the original Xbox and Xbox 360 consoles, and during his nearly 20-year tenure at ...

Following roles at P&G, Xbox and Amazon Prime, Typeface CMO Jason Ing has learnt a lot about running marketing in brands at ...

Tired of working with Amazon agencies that overpromise and underdeliver? So was Jeremy from Ongrok, until he partnered with ...

Amazon Devices & Services Senior Vice President ... Invest in building brand awareness and recall through marketing, PR, and social media. When consumers specifically request your brand by name ...

Amazon's advertising business is poised to exceed $60 billion in retail media ad revenue, with rapid growth in full-funnel ...

Three separate Amazon ad buyers also complained of painfully slow wait times for using Amazon Marketing Cloud (AMC), which is a data clean room built by Amazon Ads atop AWS. But Amazon can only do so ...

Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What ...

The Amazon MGM Studios marketing chief opens up in an interview about her surprising new role modeling for Juergen Teller in a buzzy Loewe campaign with Ayo Edebiri, Richard Gadd and Leo Woodall.