Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall earnings. While paid search remains at the heart of its ad business, Amazon has ...

but Amazon has bigger fish to fry: paid influencer reviews on social media. According to Bloomberg, Amazon has been reaching out to shoppers with a questionnaire digging in to whether they've ...

Meet The People (MTP) has snapped up Yeoman Technology Group, a consultancy known for its work helping brands thrive across ...

Getting paid for Amazon reviews isn't so straightforward, but it can be worth it if you have a social media following and love sharing your thoughts on various products already. To be a part of ...

If we define “paid media” narrowly as paid consumer messaging or entertainment to build awareness and trial of a new brand, then most early-stage consumer brands do little to none of it.

SEATTLE--(BUSINESS WIRE)--In partnership with Amazon, Stackline ... Brand leaders have not been privy to the impact of their media spend on other retailers or channels. This consumer behavior ...

At a media event held in New York, Amazon executives showed off the update to the 10-year old digital assistant with the new features aimed at boosting sales and interactions with Alexa-enabled ...