A woman made her niece custom American Doll replicas of Taylor Swift's Eras Tour outfits for Christmas.

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids.

American Girl unveils its newly re-branded Truly Me contemporary 18-inch doll line.

Like astronomer Lucianne Walkowicz, Luciana Vega loves Mars, has dark hair with a purple streak, and wears holographic boots and a cosmic dress.

Adding to Mattel's year of launching several new inclusive and diverse products, American Girl's "Girl of the Year" Joss wears a hearing aid.

The cast of "Saturday Night Live" and guest host Ana de Armas starred in a trailer this weekend for a faux live-action movie about the American Girl historical dolls.