Altman's World venture wants to convince people to scan their eyeballs to prove they're human amidst a proliferation of AIs and bots.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.

Tools for Humanity, a startup co-founded by Sam Altman, has launched its its World eyeball-scanning identity verification system in the US. During an event in San Francisco, Altman reportedly said that World's technology provides "a way to make sure humans remained central and special in a world where the internet had a lot of AI-driven content.