The key is achieving balance - ads should integrate seamlessly into the app's design, providing clear benefits without overshadowing the app's primary purpose. Above all, consumer trust must ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

foreign app developers are looking toward the East. Despite the opportunities, a messy, fragmented, and unorthodox mobile advertising system presents these developers with a challenging way of ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...