Apple recently adjusted its App Store search algorithm so that fewer of its own apps appear at the top of search results, senior executives Phil Schiller and Eddy Cue confirmed in an interview ...

Epica Games' Fortnite is finally back on Apple's App Store following a five-year absence, but of course it's not entirely ...

Update: The search issues also appear to extend to iTunes and the Mac App Store. Update 2: Apple is aware that users have been "experiencing a problem with the App Store" since about 2:00 a.m ...

Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. According to the newsletter, former Google ...

Apple has again tweaked its iOS App Store algorithms, and the changes have brought about widespread search ranking changes across both iPhone and iPad devices. That’s search rankings, ...

Earlier this year, Apple introduced a handful of changes to the App Store, one of which being the inclusion of ads in search results. The capability was included in iOS 10 when it went into beta ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part ...

While we've known for months that Apple would start placing adverts in App Store search results, only a small percentage of iPhone and iPad users have seen them so far. From today, however ...

Apple will be rolling out its Search Ads to the App Store worldwide from October 5th. The ads will appear at the top of searches for games and apps that are relevant to the ad. The idea behind the ...

For starters, Apple is implementing ads in its App Store search, which will allow developers to bid on the top slot against a particular app name or keyword. Search ads will become a critical way ...