When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve ...

Still, the largest share of advertising revenue for Apple will still come from Apple Search Ads. By 2025, Chatterjee believes the ad type will reach $4.1 billion in revenue.

Marketers and developers paid much more for a conversion in Apple Search Ads during Q4 2021 than they have in the past, according to SplitMetrics. The average CPA in Q4 2021 came in at at $3.64 ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.. Back in 2022, Gurman said software engineering was "already underway" to display ...

Apple Search Ads is launching soon in more countries, expanding into the Latin America region. Ads will soon start appearing in the App Store for Brazil, Bolivia, Costa Rica, Dominican Republic ...