That drops the price of admission to the wonderful world of Apple Watches down to just $189 for the GPS version of the watch. This deal is specifically on the smaller 40mm model, which is available in your choice of three case colors and two strap types,

Apple Watches have a decent showing of deals so far, with a near $45 markdown on the brand new Series 10 and $100 off the Series 9. We don't anticipate the latter watch to stay in stock past the shopping holiday for long, if at all, so grabbing it early is a great way to make sure you get your hands on one.

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.