In the infinite scroll of modern life, you’re not just seeing ads but you’re being studied. Every click, pause and late-night search is a data point feeding a system built to make you buy. This is ...

While social media algorithms are often blamed for entrapping people and isolating them as they spend more of their time on screens than with friends, apps like 222 say their algorithms can pair ...

The apps’ personalization algorithms will showcase customized activities to users based on their previous in-app behaviors, such as favorites, location and iTunes library, if available.

It details a wide range of aspects regarding how the company keeps people scrolling, including its recommendations algorithm. "If a user likes a certain kind of video, but the app continues to ...