Arabic calligraphy creates more emotional reference to the consumers.” Emirates Airline was one of the first companies in the region to use calligraphy in its logo.

The writing style of Arabic calligraphy, which you may recognise from logos of Arab brands such as Al Jazeera, is a centuries-old art form with a storied history.

"Arabic calligraphy is so different, it's art," Sala adds. "But I don't practice it so I can't show it's cool. So we needed to find an artist to write some because it's all based on the word.

The ‘Wikipedia’ of Arabic calligraphy. ... Syed and Sanders worked together to create the dot-shaped logo, which is an interesting fusion of traditional calligraphy and contemporary typography.

When Arabic calligraphic styles were developed, ... Take the ‘I love New York' logo that became part of a bigger cultural element, and has inspired countless knock-offs.

Today, Jabbari, now 42, is a full-time artist based in Canada and the U.S., using murals, graffiti, and specialized technology to bring traditional Arabic calligraphy to an international audience.

An Arabic reed pen, or qalam, is a traditional writing tool used in Islamic calligraphy, known for its ability to create elegant, flowing strokes with varying thickness.

We’ll send you a myFT Daily Digest email rounding up the latest United Arab Emirates news every morning. “We knew that war was coming so I wanted to find a way out and continue to do art ...