Ancient archetypes—Heroes, Warriors, and Martyrs—may be biologically imprinted in our DNA. Science, psychology, and epigenetics reveal the roots of human behavior.

Brand archetypes are the Santa Claus of brand strategy: you either believe in them or you don’t. There isn’t really much of a middle ground. I’ve worked with clients for whom archetype theory was a ...

Klaus Eisenack, Sergio Villamayor-Tomas, Graham Epstein, Christian Kimmich, Nicholas Magliocca, David Manuel-Navarrete, Christoph Oberlack, Matteo Roggero, Diana Sietz, Design and quality criteria for ...

Finding your work archetype could be the answer to clear your mind and propel your career. Bain’s report is derived from extensive research of 20,000 workers across 10 countries .