Tourism New Zealand launches new global brand campaign, celebrating the people, places and culture that make Aotearoa New ...

Tourism New Zealand is encouraging international visitors to “find their 100% Pure New Zealand” as it launches a $5.5 million ...

Tourism New Zealand has launched a new global campaign with a familiar twist, inviting the world to find their 100% Pure New ...

By targeting high-return markets that have shown strong historical visitor numbers, the initiative seeks to drive long-term, ...

The NZ International Convention Centre is due to open in February 2026.

Launching across global social media channels and paid media in the United States today, the campaign will roll out across New Zealand’s key visitor source markets utilising digital, social, trade and ...

The roadmap’s funding comes from the International Visitor Conservation and Tourism Levy (IVL), a charge applied to most ...