One of biggest names in the luxury automobile industry is changing its iconic logo. German car company Bavarian Motor Works, better known as BMW, will replace its distinct circular logo with a new … ...

Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

Automakers give huge attention to their product logos as well. ... For years, it has been debated though that the logo represented a propeller blade set against a blue sky ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

That logo was created as a combination of the Daimler and Benz logos when the companies merged in 1926. And bless Rolls-Royce, whose Parthenon grille and Spirit of Ecstasy symbolize unshakable wealth.

As Automaker Jaguar Rebrands Itself With New Logo, Netizens Unimpressed Jaguar's Managing Director Rawdon Glover called the rebranding as the "biggest step change" in the company's history.

While it looks to the past for design inspiration, the Poissy-based automaker says the new logo heralds a "bold, exciting and dynamic new era" as the brand heads into the world of electrification.

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...