Twitch streamer Just_Relax_Kid experimented with changing his avatar from a Black man to a white man, significantly increasing views. The change immediately impacted his viewership, with his ...

A Twitch streamer changed his avatar to a white man and received three times his usual views. Zach, or Just_Relax_Kid, is Black, and theorized that pretending to be white meant higher views.

White players, both men and women, expressed more negative views of blacks, more strongly linked blacks and weapons and acted more aggressively overall after playing the games with black avatars.